Gretchen Wegner came to me in hopes of fixing up her website and for help with some marketing projects. After reviewing her current assets I recommended a website overhaul and full rebranding. Above you can see what her website looks like today. It’s engaging and has much to offer a visitor.
To begin the Gretchen Wegner rebranding, we were lucky because we had a blank slate. We decided to place Gretchen amongst the things most representative of learning and to show her in a friendly, open, and welcoming light.
To the left you can see the concept and final design of Gretchen’s logo. Designing a brand or logo is a process and takes time and consideration.
To the left is a graphic we created for Gretchen’s Learn Anything, Guaranteed course. To the right is a character that Gretchen drew by hand. We refined it and then converted it to a vector design which can be used and resized for absolutely any project need. It has become a logo of sorts and is quite effective in branding her courses.
Most recently, we created an affiliate program for Ms. Wegner’s courses. The graphic to the left is a banner ad used by affiliates when marketing the courses.
For 2016 we decided a new header for Gretchen’s website was in order. After a few iterations, we settled on the following:
I’m so grateful to have Bryan’s creative, marketing-savvy eye on my business. He’s created a number of logos for me, adapts respectfully to my requests but also delights me with artful ideas that I could never have thought of myself. I’m so glad he’s my graphics guy and right-hand-man.Gretchen Wegner