Website Design
Dr. Shapiro’s A New View of Food
Dr. Debra Shapiro’s A New View of Food website needed just that—a new view. The original site was difficult to navigate, and key features like newsletter signups and free gift downloads were buried or unclear. She turned to 11:11 Designs to reimagine the site as something more intuitive, engaging, and aligned with her mission.
Background
Dr. Debra Shapiro’s website, A New View of Food, was overloaded with information, short on visual appeal, and riddled with broken links. The content was valuable, but the delivery wasn’t doing it justice. We transformed the site into a vibrant, visually rich experience—infused with energy, optimism, and mouthwatering imagery that reflects Dr. Shapiro’s passion for plant-based wellness. Her offerings are now clearly presented, easy to access, and deeply engaging.
Home is Where the Food Is
The original homepage felt generic and impersonal—missing the vibrant personality at the heart of the brand. We put Dr. Shapiro front and center, showcasing her energetic, life-affirming presence to immediately connect with visitors. Throughout the site, we wove in rich imagery of whole, natural foods to reflect her plant-based philosophy and bring warmth, vitality, and appetite appeal to every section.
What Services?
On the previous site, visitors were left guessing—services weren’t clearly defined, and the user journey felt scattered. We brought structure and clarity by prominently featuring each of Dr. Shapiro’s offerings on both the homepage and a dedicated Services page. Bold, clickable boxes break down each service, guiding users effortlessly toward the support they’re seeking.
Sharing is Caring
To help grow Dr. Shapiro’s mailing list, we collaborated on a free downloadable e-book—designed in-house and built from her own blog content. It’s a thoughtful, high-value giveaway that reflects her expertise and generosity. Signup prompts are strategically placed throughout the site, making it easy (and tempting) for visitors to join her list and stay connected.
Full Service Contact
The original contact page was barebones—just an email and phone number. We expanded it into a full-service hub, offering multiple ways for visitors to connect with Dr. Shapiro. From scheduling 1-on-1 consultations to submitting questions, the page now encourages meaningful interaction. We also added social sharing buttons for Facebook, X, and LinkedIn, plus a print option—making it easier than ever for visitors to spread the word.
The Outcome
Dr. Shapiro’s revamped site is now as vibrant and inspiring as her mission. With clear navigation, compelling visuals, and strategically placed calls to action, A New View of Food invites visitors to explore, connect, and commit to change. It’s not just a website—it’s an experience rooted in wellness, clarity, and compassion.
Next Steps
Ready for a site that looks as good as your vision feels? Let 11:11 Designs bring your dream website to life—with rich imagery, streamlined information, and a strategy to grow your mailing list through a thoughtful, branded freebie. Let’s make it irresistible.
See It Live
Visit Dr. Shapiro’s A New View of Food website to explore the full transformation—and see how smart design can turn passion into impact.