Graphic Design
Rachel Grant Coaching
Rachel Grant, a life coach specializing in helping survivors of childhood sexual abuse, needed digital ad campaigns that matched the sensitivity of her work and the strength of her message. She turned to 11:11 Designs to create thoughtful, effective online ads that would build trust, generate leads, and amplify her mission.
The Challenge
Since 2014, 11:11 Designs has partnered with Rachel to create online advertising and promotional materials that reflect the depth of her work and the power of her message. The challenge: design campaigns that are emotionally resonant, visually compelling, and strategically targeted to reach those who need her most.
Banners
To support Rachel’s presence at trade shows, book signings, and live events, we designed a trio of banners that are bold, inviting, and aligned with her brand. Each features a distinct color palette that complements the others—creating a cohesive, flexible display setup that works beautifully in any space.
Podcast & Artwork
We helped bring Rachel’s voice to a broader audience by launching her podcast from the ground up. From designing striking, on-brand cover art to handling the technical submission process for Apple Podcasts, we ensured everything was polished and ready to connect. The podcast ran for 11 successful seasons from 2014 through 2024, becoming a trusted and valued resource for healing and personal growth.
Men’s Groups Ads
To promote Rachel’s coaching groups specifically for men, we developed a series of ads with a more masculine visual tone. Using bolder colors and imagery with a grounded, confident feel, we created a complementary aesthetic that remained aligned with Rachel’s brand while speaking directly to a different audience.
Women’s and Specialized Group Ads
Rachel’s work spans a wide range of audiences, each requiring a distinct visual tone. For her women’s group, we designed a warm, welcoming ad that speaks to connection and support. Her radio show ad took on a more playful, energetic vibe, while the podcast promotion for her partner called for a bold, dramatic design. Each piece was crafted to resonate with its audience—while staying true to Rachel’s core message of healing and transformation.
Teleseminar Ads
To promote Rachel’s ongoing teleseminars, we created a series of themed ads—each tailored to the topic at hand. Visually engaging and strategically designed, these ads not only drew in attendees but also encouraged deeper engagement through links to free downloadable resources. Each piece reinforced her role as an educator and guide in the healing journey.
An Alternative Approach
For Rachel’s Shake Off the Shame project, we took a bolder visual approach—designing a darker, more arresting set of ads to stop the scroll and spark curiosity. The tone matched the subject matter: raw, honest, and empowering. These designs invited viewers into deeper conversations about shame, healing, and personal transformation and were very successful in increasing attendance.
Facebook Ads
To ensure maximum reach and engagement, we adapted each campaign’s artwork for Facebook ads—optimizing designs for the platform while maintaining visual consistency. Whether promoting teleseminars, coaching groups, or podcasts, every ad was tailored to meet Facebook’s specs and capture attention in the feed.
All Kinds of Cards
We designed a variety of postcards for Rachel Grant’s Beyond Surviving program, each serving a unique purpose. The larger postcard (to the right) was crafted to share valuable resources with clients, while the smaller, business card-sized version (below) acted as a referral tool—allowing clients to easily pass along Rachel’s information to those who could benefit from her services.
The Outcome
Through a series of targeted, visually compelling ads, we helped Rachel Grant Coaching reach and engage a wider audience, empowering more individuals to begin their healing journey. With thoughtful design and strategic messaging, these campaigns have successfully expanded Rachel’s reach and built deeper connections with her community.
Next Steps
Ready to take your online advertising to the next level? Let 11:11 Designs create and manage campaigns that resonate with your audience and drive results. We’re here to help your business grow and thrive. Let’s get started.