John and Snyder, a leadership search and development firm based in Washington, had a clear realization: their outdated website no longer represented the caliber or clarity of their work. As the firm expanded its services and visibility, partners Steve John and Jason Snyder knew it was time to level up.
The connection began when Jason attended a free website-building workshop led by Bryan Alexander at the SF LGBT Center. Impressed by the approach and clarity of the session, he reached out—and the collaboration began.
Client Goals
John and Snyder needed more than a modern look—they needed a digital platform that could function as a hub for their evolving business. The site needed to:
- Clearly present core services: executive search, leadership coaching, team design, and needs assessments
- Enable job posting and easy updates
- Host blog content to share insights and expertise
- Feature case studies that showcase client impact
- Communicate a strong commitment to diversity and inclusion
- Offer online payment functionality for coaching clients
Our Approach
Bryan Alexander, Principal and Creative Director at 11:11 Designs, led with a client-first mindset—focusing on clarity, collaboration, and thoughtful design choices. We started with a full rebrand, developing a modern logo that reflected the firm’s professionalism and vision. From there, we built a responsive website that prioritized ease of use, content flexibility, and visual credibility.
The Experience
As Steve John shared, “I appreciated that Bryan never rushed us into making a design decision and seemed genuinely concerned about our satisfaction with the final product. He established a timeline and worked with us from start to finish. He was always patient and never made us feel like we were inconveniencing him, even when we took a while to make a design decision.”
The new John and Snyder brand is confident, clean, and future-ready. Their site now works not just as a digital business card, but as a fully functional platform that supports hiring, thought leadership, client payments, and growth.
The Collaborative Process
The success of this project was rooted in intentional, hands-on collaboration. Our approach balanced strategic thinking with design precision—and plenty of listening.
- Thoughtful Consultation: Jason Snyder shared, “I was anticipating professionalism, but I was impressed by Bryan’s ability to ask thoughtful questions, listen carefully to our description of what we were hoping to achieve, and summarize his understanding of what we discussed.”
- Strategic Design Choices: We curated imagery and video content that aligned with the firm’s message, including a custom landing page video featuring Steve and Jason to bring a personal, authentic touch.
- Guidance on Aesthetics: We provided direction on typography and color palette, ensuring a visual identity that was both cohesive and refined.
- Content Collaboration: From editorial feedback to full copywriting support, we partnered closely with the team to shape messaging that was clear, confident, and aligned. As Steve John put it, “It was incredibly helpful to have Bryan at our side, giving feedback on the copy we drafted. He also provided copy for pages where we were feeling stuck, making the whole process collaborative.”
Outcome & Impact
The result is a modern, professional WordPress website that reflects who John and Snyder are—and where they’re headed. With increased site traffic, a growing list of inquiries, and an elevated brand presence, the firm is positioned for scale and visibility.
Steve John remarked, “We have been busier this year than ever before.”
The relationship didn’t end at launch. As Jason Snyder confirmed, “We will continue to collaborate with 11:11 Designs and Bryan in the future. Additionally, we have recommended 11:11 Designs to other businesses and consultants and will continue to do so.”
About John and Snyder
John and Snyder is a leadership search and development firm based in Washington, known for its systemic, strategy-first approach. In a competitive landscape, they stand out by aligning every service—from needs assessment and team design to executive search and leadership coaching—with their clients’ core objectives. Their work is deeply rooted in helping organizations build the teams and leadership structures that drive long-term success.
About 11:11 Designs
Founded in 2014 and based in San Francisco, 11:11 Designs is a boutique creative studio specializing in website and graphic design. Guided by the tagline “Storytellers by design,” the firm helps businesses craft compelling digital identities that resonate. Offering a concierge-style approach, 11:11 Designs manages all the technical details—so clients can stay focused on what matters most: their customers.
See the Work
Explore the 11:11 Designs portfolio to see more examples of brand storytelling brought to life.
Let’s Build Something
Ready to elevate your brand? Contact 11:11 Designs today and let’s start crafting the next chapter of your business story.