Author, speaker + thought-leader website design
Your expertise should travel fartherthan the room.
A powerful idea needs more than a bio page and a generic slide deck. We turn expertise into a clear, memorable platform—websites, presentations, graphics, books, resources, and campaigns that help the right people understand your work and invite you into the next room.
Ideas need infrastructure
People do not only book the talk. They buy into the point of view.
Before someone hires you, cites you, reads you, or puts you on a stage, they are looking for a coherent body of thought. Your website, slides, articles, books, workshops, and visual materials should reinforce one another—so your expertise feels established, distinctive, and easy to share.
Distill complex expertise into a clear promise, recognizable language, and a visual world people remember.
Connect talks, books, articles, media, programs, frameworks, consulting, and teaching without creating clutter.
Build presentation, handout, workbook, and campaign systems that carry the idea beyond a single event.
Guide visitors toward booking, reading, subscribing, hiring, learning, or starting a useful conversation.
Selected author + speaker work
Eight voices. Eight different ways expertise becomes an experience.
From personal-brand websites and editorial platforms to keynote decks, podcast identities, campaign graphics, and long-running creative support, each system is built around the person and the idea—not a “thought leader” template.
01Executive voice · Personal-brand website
Brooke Sellas
A bold, flexible platform that connects executive authority with personality—bringing consulting, coaching, speaking, teaching, resources, case studies, podcasting, and agency work into one coherent business presence without losing Brooke’s direct, conversational voice.
02Copywriter + attorney · Editorial website
Tanya Ponton · 5 Hundred Words
A confident editorial home for a former lawyer and accomplished copywriter. The website makes voice itself the proof—giving Tanya’s writing, editing, and coaching services structure while keeping the personality and precision that set the work apart.
03Physician + educator · Website + presentations
Dr. Debra Shapiro
A vibrant public platform for plant-based wellness, supported by presentation design that carries Dr. Shapiro’s energy and expertise into live teaching. Website, lead-generation materials, and keynote visuals work together as one recognizable educational system.
04Leadership expertise · Keynote presentation
Kaye Foster
A human-capital strategy keynote shaped for clarity, authority, and momentum. The presentation turns executive-level thinking into a focused visual narrative that supports the speaker, keeps the audience oriented, and gives the central idea room to land.
05Entrepreneurship · Marketplace pitch deck
Loïc Le Meur · Leade.rs
A high-energy presentation for an expert marketplace, designed to make the model, opportunity, and ambition immediately legible. The visual system gives a fast-moving entrepreneurial story structure without sanding away its sense of possibility.
06Coach + educator · Graphics + website consulting
Rachel Grant
Careful visual communication for sensitive, transformative work—spanning campaign graphics, event materials, podcast identity, program promotion, and website consulting. Each piece helps Rachel reach distinct audiences with clarity, compassion, and consistency.
07Educator + author · Graphics + former website
Gretchen Wegner
Prior website and graphic-design work for an educator with a highly ownable teaching philosophy. The identity and supporting visuals gave her tools, content, programs, and digital presence a distinctive voice that students and educators could recognize.
08Leadership coach + speaker · Prior website + graphics
Jo Ilfeld
Prior website and graphic-design work supporting an executive leadership coach, speaker, and prolific writer. The visual work helped organize a broad body of expertise into a credible, approachable presence for leaders, teams, and organizations.
11:11 speaks + teaches, too
Built with respect for the person delivering the idea.
11:11 has spoken and taught website-building workshops through the San Francisco Public Library and the San Francisco LGBT Center. That experience shapes how we design: slides should support the speaker, teaching materials should help people act, and a website should continue the conversation after the room empties.
A process for turning expertise into form
Find the throughline. Build the platform.
We identify what you want to be known for, organize the many expressions of that idea, and create a system that stays coherent from homepage to keynote.
Distill the idea
Audience, point of view, body of work, signature frameworks, offers, proof, speaking topics, publishing goals, and the change you want to create.
Shape the narrative
Positioning, message hierarchy, website architecture, talk structure, content pathways, media proof, and clear invitations to engage.
Design the system
A distinctive website and reusable visual language for presentations, publications, workshops, campaigns, social content, and media opportunities.
Launch + keep extending
Careful testing, clean production, and optional ongoing support for new talks, books, programs, appearances, articles, and evolving ideas.
One partner across the platform
Make every expression feel like the same mind.
Bring the website, presentation, publications, media materials, and campaigns together so the audience recognizes the idea wherever they encounter it.
Positioning + message strategy
Audience, point of view, signature ideas, offers, speaking topics, proof, and a story that sounds like you.
Author + speaker websites
Responsive WordPress platforms for books, talks, media, articles, programs, consulting, and booking inquiries.
Presentation design
Keynotes, workshops, pitch decks, teaching decks, reusable templates, and audience-ready visual narratives.
Books, workbooks + resources
Covers, interiors, guides, handouts, exercises, facilitator materials, downloads, and educational tools.
Media kits + speaker materials
Speaker sheets, biographies, topic summaries, headshot direction, credentials, testimonials, and booking assets.
Campaign + event graphics
Launch assets, invitations, social graphics, banners, podcast artwork, ads, and promotional materials.
Content + audience pathways
Articles, newsletters, lead magnets, resource libraries, video, podcasting, email growth, and useful next steps.
Hosting + ongoing creative care
Backups, security, updates, troubleshooting, new pages, new decks, content additions, and design support.
Have ten years of ideas—but no clear platform?
We can help find the throughline, organize the body of work, and build a system that makes the next chapter easier to recognize.
Questions experts ask
Clarity before the spotlight.
Can you help me decide what I should be known for?
Yes. We can examine your work, audience, offers, writing, talks, frameworks, and goals to identify the most useful throughline. The aim is not to reduce your expertise—it is to give people a clear way into it.
Can one website support speaking, books, consulting, and teaching?
Absolutely. The key is hierarchy. We can create distinct pathways for each audience while keeping one central point of view, one recognizable identity, and a clear relationship between your talks, publications, programs, services, and resources.
Can you improve an existing presentation without changing my voice?
Yes. We can preserve your language and delivery style while improving narrative structure, hierarchy, pacing, visual clarity, consistency, image use, and the relationship between what appears onscreen and what you say aloud.
Can you design the book, workbook, or handout too?
Yes. We design book covers and interiors, workbooks, guides, handouts, exercises, facilitator materials, downloadable resources, and related promotional pieces so the learning experience continues beyond the talk.
Can you support new talks and content after launch?
Yes. 11:11 Care can cover hosting, security, software updates, troubleshooting, website content, new landing pages, portfolio additions, presentation updates, publication assets, and ongoing creative support.
Make the idea easier to recognize
You have already done the thinking. Give it a platform built to travel.
Tell us what you want to be known for, who needs to hear it, and where the current website or materials no longer reflect the work. We will help turn the body of expertise into one clear, memorable experience.