Small to midsize business web design
Small team. Serious business.Your website should pull its weight.
You do not need another vendor to manage. You need one accountable partner who can clarify the story, sharpen the brand, build the website, connect the tools, and keep the whole thing working while you run the business.
The website as a working asset
Good design should solve business problems.
A growing business lives in the gap between “we can handle it ourselves” and “we need a giant agency.” Your website often shows the strain first: the offer has evolved, the brand feels smaller than the work, leads cannot find the right next step, and every update lands back on the owner. We close that gap with senior-level thinking and hands-on execution.
Make the business feel credible, current, and worth contacting from the first screen.
Guide people toward a quote, booking, referral, purchase, appointment, or conversation.
Connect forms, payments, scheduling, email, content, and internal workflows.
Keep hosting, security, maintenance, and everyday changes off your plate.
Selected small + midsize business work
Six businesses. Six websites with a job to do.
The industry changes. The standard does not: understand the customer, make the value clear, remove friction, and build for the realities of the business.
01Luxury travel · Brand + booking
The Platinum Concierge
One connected brand experience for a high-touch hospitality business: identity, content, a polished website, e-commerce tour booking, deposits, scheduling, curated experiences, and a branded city guide that grows the email list.
02Creative services · Portfolio website
Alright Copy
A personality-rich portfolio for a veteran Bay Area copywriter. The site gives a deep body of work—from technology and financial services to hospitality—an easy structure, makes awards and experience visible, and lets the copy itself remain the star.
03Art + culture · Studio website
Diamond Club Tattoo
A bold digital home for a San Francisco institution founded in 1991—built to honor its history, showcase resident and guest artists, answer practical questions, and make appointment contact easy.
04Transportation · Quotes + reservations
KL Luxury Limo
A polished sales platform for Bay Area luxury transportation, organizing a large service area, vehicle fleet, occasions, airport rates, quote requests, and direct reservation pathways into one confident customer journey.
05Professional services · Personal brand
Brooke Sellas
A flexible platform that connects executive authority with personality—bringing consulting, coaching, speaking, teaching, resources, case studies, podcasting, and agency work into one coherent business presence.
06Legal services · Website + referral portal
RTGR Law
A modern website for a statewide California firm, combining clear practice information and standardized attorney biographies with a secure referral portal for case details and supporting files. Credibility on the surface; useful infrastructure underneath.
Senior attention, practical process
A creative partner without the agency layers.
The person who learns your business is the person shaping the work. Fewer handoffs mean clearer decisions, faster communication, and a website that reflects how the company actually operates.
Understand the business
Customers, offers, sales process, internal workflow, competitive context, growth plans, and what the current website makes harder.
Clarify the story
Positioning, message hierarchy, page architecture, proof, calls to action, and a useful path for every important audience.
Design + build the system
A distinctive, responsive WordPress site with the forms, bookings, payments, content, and integrations the business needs.
Launch + stay useful
Careful testing, a clean launch, and optional ongoing hosting, security, updates, support, and continuous improvements.
One accountable partner
Everything your website needs to become an asset.
We can own the full website lifecycle—from the strategy behind the first headline to the maintenance that keeps the finished site secure, current, and useful.
Strategy + positioning
Audiences, offers, differentiation, proof, conversion paths, and a focused plan.
Brand identity
Logos, color, typography, image direction, and a flexible visual language.
Custom WordPress
Responsive design and development shaped around the business—not a template.
Copy + content structure
Message strategy, editing, page planning, and collaboration when writing feels stuck.
Sales + service tools
Quotes, bookings, payments, referrals, appointments, downloads, and forms.
Marketing materials
Landing pages, campaigns, presentations, print, lead magnets, and launch assets.
Search + accessibility
Strong structure, metadata, mobile behavior, performance, and readable UX.
Hosting + ongoing care
Backups, security, software updates, monitoring, support, and content changes.
Good questions
What business owners ask us.
How much of my time will a redesign require?
We keep the process structured and make decisions easy to respond to. You provide the business knowledge and approvals; we handle the strategy, organization, design, development, technical setup, and launch. The goal is to move the project forward without turning it into your second job.
Can you connect our booking, payment, CRM, or email tools?
Yes. We routinely connect scheduling, payments, e-commerce, reservations, email marketing, forms, document uploads, analytics, and other operational systems. We recommend tools based on the workflow you actually need—not on novelty.
Can you help if our brand and messaging feel dated too?
Yes. A website often exposes a broader clarity problem. We can refine positioning, content structure, voice, visual identity, and marketing materials as part of one coordinated engagement.
Will we be able to update the website ourselves?
Yes. We build in WordPress and can provide a manageable editing experience for routine content. If you would rather never touch it, 11:11 Care can handle updates for you.
Do you work with businesses outside San Francisco?
Absolutely. We are based in San Francisco and work comfortably with companies near and far through a clear, collaborative remote process.
Build for the next stage
Your business has grown. Make sure the website has kept up.
Tell us what the business needs to do next, where the current site gets in the way, and what a better digital presence would make possible. We will help you turn that into a clear plan and a website built to work.