Interior designer website design
You shape the space. We shapethe experience around it.
Your website should communicate taste before a visitor reads a word—and make your expertise unmistakable once they do. We create image-led websites, refined visual systems, marketing materials, and practical WordPress support for interior designers and home brands.
A portfolio is only the beginning
The site should feel as intentional as the rooms, objects, and ideas it presents.
Potential clients are deciding whether they trust your eye, your process, and your ability to carry a vision through. Beautiful photography matters—but so do clarity, pacing, project context, credibility, and an inquiry path that feels effortless. We bring those pieces together without crowding the work.
Use scale, rhythm, editing, and project organization to make the strongest imagery memorable.
Give clients a clear sense of your point of view, services, process, and level of care.
Guide the right visitors toward a confident next step without turning the site into a hard sell.
Create practical systems, training, and ongoing help so the site stays useful after launch.
Selected interior + home work
Six collaborations. One principle: the design should serve the vision.
Some projects center on a portfolio website. Others extend into identity, marketing, team enablement, or a long-running design partnership. The right solution follows the business—not a template.
01Interior design studio · Portfolio website
Fresh Spaces
A polished digital showcase built to let the interiors lead. Portfolio work, studio story, client list, press, and contact pathways are organized into a restrained experience that communicates taste and professional credibility without competing with the spaces.
02Home content brand · Editorial + commerce
Upcycled Decor
An inviting home for vintage decorating, furniture flipping, DIY ideas, seasonal inspiration, and small-space style. The experience connects deep editorial content, email-building resources, featured products, and an Etsy shop while preserving the warmth of discovery.
03Luxury interiors · Website + team enablement
Kriste Michelini Interiors
Website work for the Bay Area interior-design firm, paired with practical WordPress training for staff. The engagement supported both sides of a strong digital presence: a polished public experience and the internal confidence to manage content behind it.
04Interiors + experiences · Identity + marketing
Rejoyce Living
A modern identity and supporting marketing system for a creative practice spanning interior styling and curated experiences. The work gives the brand a flexible, recognizable presence across promotions, invitations, events, social content, and other audience touchpoints.
Long-term creative collaboration
Shirin Richens
An extensive body of design work developed through close collaboration across many projects and touchpoints. The work translates evolving ideas into clear, polished materials while maintaining a consistent visual point of view over time.
Long-term creative collaboration
Susan Diana Harris
Extensive design work shaped through an ongoing understanding of the client, the audience, and the larger vision. The result is a dependable creative partnership that can support new needs without starting the visual conversation over each time.
A process with structure and room to breathe
Edit the story. Frame the work.
We bring an editorial eye to the portfolio, a strategic eye to the business, and a practical eye to what your team needs to maintain.
Define the point of view
Audience, positioning, project types, services, business goals, visual references, differentiators, and the feeling the brand should leave behind.
Edit the portfolio
Choose the strongest work, establish project groupings, shape case-study context, and organize photography, press, testimonials, and credentials.
Design the system
Create the responsive website, identity, page templates, inquiry experience, and supporting marketing materials around the way the business works.
Launch, train + support
Test carefully, launch cleanly, train the people responsible for content, and add ongoing help when your team wants a creative and technical partner.
One partner across the experience
Beautiful presentation. Practical systems.
Bring strategy, the portfolio, the website, marketing design, training, and ongoing care into one coherent engagement—or begin with the piece you need most.
Positioning + website strategy
Audience, services, differentiation, content priorities, project pathways, proof, and calls to action.
Portfolio architecture
Project categories, featured work, case studies, photography rhythm, press, testimonials, and archives.
Custom WordPress websites
Responsive design and development shaped around the imagery, client journey, and business model.
Brand identity systems
Logos, typography, color, image direction, graphic elements, and a flexible visual language.
Marketing + editorial design
Brochures, presentations, project sheets, lookbooks, guides, social assets, invitations, and print.
Content migration + organization
Careful transfer, cleanup, categorization, editing, and image preparation for an established archive.
WordPress staff training
Practical, role-specific guidance so your team can update projects, pages, press, images, and content.
Hosting + ongoing creative care
Backups, security, updates, troubleshooting, portfolio additions, landing pages, and design support.
Have beautiful work—but a website that undersells it?
We can help edit the portfolio, clarify the story, and create an experience that feels equal to the spaces you design.
Questions interior designers ask
Clear decisions before the mood board.
Can you help choose and organize our portfolio projects?
Yes. We can inventory the existing work, identify what best represents your current direction, create useful categories, and decide where a full case study adds value. The goal is a portfolio that feels curated rather than crowded.
Can you migrate years of projects, press, and blog content?
Yes. We can move valuable content into a clearer structure, clean up formatting, prepare images, preserve useful search value where possible, and create repeatable formats for future additions.
Can you train our staff to update the website?
Absolutely. Training can be tailored to the people and tasks involved—adding portfolio projects, updating press, editing pages, preparing images, publishing articles, or managing routine WordPress content without unnecessary technical complexity.
Can you design proposals, presentations, and print materials too?
Yes. We can extend the website’s visual language into presentations, project sheets, brochures, lookbooks, guides, invitations, social graphics, signage, and other marketing or client-facing materials.
Can you maintain the website if our team is too busy?
Yes. 11:11 Care can cover hosting, security, software updates, backups, troubleshooting, new projects, press additions, content changes, landing pages, and ongoing creative support.
Make the first impression feel intentional
The right clients should recognize your level of care before the first meeting.
Tell us what you design, who you want to reach, and where the current website or brand no longer reflects the work. We will help shape a clearer, more distinctive digital home.