By Design
Web design insights, branding strategy, and no-fluff advice from San Francisco’s boutique digital studio. We write what we wish every client knew before they called us.
By Design · The 11:11 journal
Good design starts with better questions.
Field notes on websites, brands, and the decisions that make them work—written for people building something that matters.
Start reading ↓Fresh from the studio
Ideas worth stealing.
Questions worth asking.
Practical advice, contrarian takes, and lessons learned while designing for real businesses—not imaginary case studies.
The True Cost of Cheap
Cheap websites rarely fail all at once. They fail slowly, expensively, and in ways most businesses do not track until the damage is done. Lost leads, poor search visibility, weak conversions, downtime, maintenance headaches, and credibility gaps all add up over time, turning a “budget” website into one of the most expensive decisions a business can make. A professionally built website is not a luxury purchase. It is a strategic asset that protects your brand, supports growth, and pays for itself by performing the job your business actually needs it to do.
Web Concierge: Why Busy Professionals Are Outsourcing Their Website Headaches
Tired of wrestling with your website? 11:11 Designs handles everything—from updates to SEO—so you can focus on doing what you love.
Clarity, Calm, and Confidence: The New ElizabethStoryMD.com
A modern, compassionate website for a modern, compassionate doctor. We partnered with Dr. Elizabeth Story to redesign her digital presence—bringing warmth, clarity, and confidence to every click.
Why Do We Choose Apple Products Over Other Options?
Apple isn’t just about technology—it’s about trust, simplicity, and connection. Explore why its design, ecosystem, and privacy keep users loyal for life.
Simplifying SPF and DKIM: How Google and 11:11 Designs Play Key Roles in Your Email Security
Google is tightening email rules. 11:11 Designs helps you set up SPF and DKIM, so your emails stay trusted, secure, and land where they should—in the inbox.
The Essential Checklist for Launching Your Business Website
Launch your website with confidence. 11:11 Designs offers a complete checklist and concierge support to make your online debut smooth, strategic, and stress-free.
A New Look for The Platinum Concierge: Refined, Refreshed, and Ready for Adventure
Elevate your journey. 11:11 Designs reimagined The Platinum Concierge online experience to capture the spirit of bespoke travel and curated adventures.
Crafted to Impress: A Fresh Digital Home for Cameron Home Builders
11:11 Designs crafted a refined, modern website for Cameron Home Builders—showcasing their high-end craftsmanship and commitment to elevated living.
A New Identity for a New Chapter: Branding & Website Design for John and Snyder
From name change to brand evolution, 11:11 Designs crafted a refined identity and dynamic website for John and Snyder, capturing their expertise and vision.
Where Healing Meets Creativity: A New Website for Expressive Arts Work
11:11 Designs created a soulful, intuitive website for Expressive Arts Work, blending design and creativity to mirror the healing power of artistic expression.
Let’s Work Together
Don’t put off your next important website project. Let’s conquer it together. Contact us today to get started.


