By Design
Web design insights, branding strategy, and no-fluff advice from San Francisco’s boutique digital studio. We write what we wish every client knew before they called us.
By Design · The 11:11 journal
Good design starts with better questions.
Field notes on websites, brands, and the decisions that make them work—written for people building something that matters.
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The 11-Point Website Story Audit
Is your website telling your story, or getting in its way? Eleven yes-or-no questions help you check your message, your visitor experience, and the details that keep your site working.
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Ideas worth stealing.
Questions worth asking.
Practical advice, contrarian takes, and lessons learned while designing for real businesses—not imaginary case studies.
Introducing Percensa: The Website Review We Kept Doing by Hand
For years we gave the same thing away: an hour spent looking at someone’s website the way a visitor actually would, and a short note about what to fix first. Useful, and impossible to scale. Percensa is that review, built into something that does. Seven independent specialists review your site across brand, UX, copy, design, behavior, creative direction, and conversion, and Resonīs turns their feedback into one prioritized plan instead of seven competing to-do lists. Here is how it works, why we built it, and what it deliberately will not do.
Why We Build on WordPress (And Why It Might Be Perfect for Your Business, Too)
We build websites on WordPress because it offers the perfect balance of flexibility, scalability, and ownership—everything a small to mid-size business needs to grow online. From SEO to customization, here’s why it’s our go-to platform (and why it might be yours, too).
A Personal Brand with Professional Power: Launching BrookeSellas.com
A bold personal brand for a bold marketing mind. We partnered with Brooke Sellas to create a professional website that amplifies her voice, showcases her thought leadership, and complements her agency, B Squared Media.
How 11:11 Designs Elevates Your Brand Through Storytelling and Strategic Design
From bold websites to unforgettable branding, 11:11 Designs brings your story to life through design that connects, inspires, and drives growth.
Storytelling by Design: How Strategic Branding Converts Visitors into Customers
At 11:11 Designs, we build brands that connect, convert, and compel—using strategic storytelling and design to turn visitors into loyal customers.
Web Concierge: Why Busy Professionals Are Outsourcing Their Website Headaches
Tired of wrestling with your website? 11:11 Designs handles everything—from updates to SEO—so you can focus on doing what you love.
Clarity, Calm, and Confidence: The New ElizabethStoryMD.com
A modern, compassionate website for a modern, compassionate doctor. We partnered with Dr. Elizabeth Story to redesign her digital presence—bringing warmth, clarity, and confidence to every click.
Why Do We Choose Apple Products Over Other Options?
Apple isn’t just about technology—it’s about trust, simplicity, and connection. Explore why its design, ecosystem, and privacy keep users loyal for life.
Simplifying SPF and DKIM: How Google and 11:11 Designs Play Key Roles in Your Email Security
Google is tightening email rules. 11:11 Designs helps you set up SPF and DKIM, so your emails stay trusted, secure, and land where they should—in the inbox.
The Essential Checklist for Launching Your Business Website
Launch your website with confidence. 11:11 Designs offers a complete checklist and concierge support to make your online debut smooth, strategic, and stress-free.