Jan 10, 2026 | Who We Help
A patient does not visit your website to admire it. They visit because a symptom has lasted longer than it should, a referral slip is sitting on the counter, or the practice they have used for a decade just stopped taking their insurance. They have three questions: do...
Jan 9, 2026 | Who We Help
Most law firm websites are written for other lawyers. They open with the year the firm was founded, list practice areas in the order the partners prefer, and put the phone number under a stock photo of a courthouse. The person actually reading the site is different....
Jan 8, 2026 | Who We Help
When you are a coach or consultant, you are the product. That makes your website harder than most, because the thing you sell is a relationship, and relationships are difficult to describe in a hero headline. Most coaching websites solve this by saying nothing in...
Jan 7, 2026 | Who We Help
An author or speaker website has two customers who want completely different things. The reader wants to know whether the book is for them and where to buy it. The event planner wants to know whether you can hold a room for forty-five minutes, what you charge, and...
Jan 7, 2026 | Who We Help
A small business website has one job: make it easy for the right person to decide you are the right company and get in touch. Everything else is decoration, and decoration is where most of the budget goes. We have spent years teaching free website-building workshops...
Jan 6, 2026 | Who We Help
A nonprofit website carries more audiences than almost any other kind. Donors want to know their money will matter. Program officers want financials and outcomes. Volunteers want to know what Saturday will look like. Journalists want a spokesperson. And the people you...
