What a Medical Practice Website Actually Needs

What a Medical Practice Website Actually Needs

A patient does not visit your website to admire it. They visit because a symptom has lasted longer than it should, a referral slip is sitting on the counter, or the practice they have used for a decade just stopped taking their insurance. They have three questions: do...
What a Law Firm Website Actually Needs

What a Law Firm Website Actually Needs

Most law firm websites are written for other lawyers. They open with the year the firm was founded, list practice areas in the order the partners prefer, and put the phone number under a stock photo of a courthouse. The person actually reading the site is different....